Redesigning your customer experience strategy for 2015

Your 2015 customers are modern, savvy consumers who will choose to spend their hard earned money with businesses who value their opinions and offer the best value. However, the concept of value has changed dramatically. While price still plays a strong role in value...

Why verbal customer feedback isn’t good enough

  If all you’re trying to get is a quick ego-boost, then verbal feedback may serve just your purpose. However, if you’re trying to utilize customer feedback to enhance your business operations, then you’ll need a little bit more than simple...