We know, social media is a big universe and it’s easy to get overwhelmed. That’s okay, though, because this article will help you determine which social media communicates best with your customers. There’s a science to it, really, because each platform has its own strengths. Some of those strengths will work with your brand and industry, others won’t. Read on to find out which social media communicates best with your customers, and start talking with your audience today!
Tried and True: Facebook
Facebook works wonders when you are a brand that is consistent. For example, like a credit union or a grocery store. People who patronize these businesses expect consistency and need to be notified when something new comes along. A Facebook page allows a brand to have an immaculate presentation that is update-able, complete with notifications to your audience. As a business, you can use a Facebook page to communicate your brand’s culture and the advantages of joining the community as a patron through the media you present.
Facebook communicates best with customers of establishments like credit unions and grocery stores because, while there is a huge culture to convey, there is very little activity involved in day-to-day operations. Your Facebook audience doesn’t expect new information to appear every minute, nor would they enjoy it if they did. Businesses similar to the aforementioned will find a good balance between update frequency and activity with Facebook, which is the best way to communicate with that market of customers.
Constant Changes A-Flutter: Twitter
Industries that are more fast paced, like gyms, automotive shops and design firms, will find Twitter best communicates with their customers. On any given day, each of the mentioned businesses might have multiple projects coming to fruition and many more in preparatory phases. This is perfect media to post through a Twitter feed.
The Twitter audience is hyperactive, and each tweeting bird follows hundreds of entities. Updates stream in constantly, so your posts are only visible for a short time. This means that you’ll need a lot of media and information posted in order to effectively reach your audience. For example, photos and videos of work getting done, plus a few articles to share, plus a couple of industry-related but patron-friendly thoughts or quotes; well, all of that combined together equals one winning Twitter content strategy. Always remember, one promotional post for every five posts total.
When Image Drives You: Pinterest
Social media communicates best with your customers when your posts drive them to action. Imagery is proven the most effective way to get responders to act, whether with a click or a purchase. Pinterest works well for businesses that are very image oriented. This sounds simple, but there’s a bit to it. For example, Pinterest will work just as well for a jewelry maker as it will for a farmer, just as long as there is something compelling to look at.
Typically, social media works best when your audience pays attention. While they might not find interest in the activities of making jewelry or farming the earth, a striking image of a hand-crafted pendant or lush bundle of fresh vegetables will make them more inclined to spend some time with your content. The longer they spend sifting through your content, the more likely they are to convert.
Whichever platform you choose to communicate best with your customers, understand that you must always put out information. That’s why it’s important to properly analyze your online media presence and put the investments of time and resources into campaigns that work collectively towards a goal. Social media is a grand modern tool for business, and it can reap equally grand rewards for yours. Surf on over to the mentioned platforms and read up about how they help you reach your audience. The most important thing to remember is frequency. You want your posts to be valuable to your readers and convert them to patrons. With these tips, it’ll be easy to determine which social media communicates best with your customers.